I grew up as the only sister among four children, with three brothers, and naturally became their unofficial stylist. Growing up in Spain, and later navigating life in the UK, I often felt the gap when it came to South Asian wear. In the UK, options felt limited or unsuitable, and finding something that truly worked often meant travelling to India, a process that was expensive, time-consuming, and rarely practical. Coming from a family of entrepreneurs, I learned early on that frustration doesn’t have to be accepted. Maantra was created to bridge that gap: to bring South Asian wear to the Western world without the logistical faff, unrealistic refund policies, or the need to step outside everyday life to access it.The mission is simple: to make South Asian wear a natural part of every man’s wardrobe in the UK.